That depends on how people buy your service and what you want the campaign to achieve. Google Ads can reach people searching for a specific need. Facebook and Instagram can introduce your business or reconnect with an existing audience. We’ll discuss demand, service area, budget, and creative before choosing a channel. A small budget is often better focused on a clear priority than spread across several campaigns.

We’ll confirm the offer, service area, budget, landing page, account access, and contact process. We’ll also review conversion tracking so a click can be connected to a meaningful action where possible. A campaign should send people to a relevant page that explains the service and makes it easy to inquire. If the page needs work, we can include website updates in the plan.

Google Ads work can include reviewing search terms, adding exclusions, adjusting messaging, checking geographic relevance, and comparing performance across campaigns. Paid social may need different creative or audience changes. Recommendations depend on the available data and agreed scope. We’ll separate actual lead activity from clicks, reach, and engagement so the reporting reflects the campaign’s purpose.

No. You pay the advertising platforms directly, and my management fee covers the services we agree on. There is no markup on your ad spend. Your accounts stay in your name, and you can see what the platforms charge. We’ll agree on the budget and approval process before launch.