Marketing advice you can put to work.
Clear answers to common questions about websites, local SEO, advertising, email, and bringing in leads. Written by Nikki Meeuwenberg for business owners in Hudsonville, Grandville, Jenison, Grand Rapids, and across West Michigan.
Before You Increase Your Ad Budget, Check Your Lead Follow Up
Before spending more on advertising, review your lead follow up. Find gaps in inquiry handling, qualification, and sales records with this practical checklist.
Read article ↗What Should a Small Business Website Include?
What should a small business website include? Start with clear services, useful answers, contact options, and a layout that works well on a phone.
Read article ↗Local SEO for West Michigan Businesses: Where to Start
Start local SEO with accurate business information, useful service pages, and clear measurement. A practical guide for West Michigan business owners.
Read article ↗What to Send in a Weekly Business Email
Plan a weekly business email with useful topics, a clear message, and a relevant next step. Practical ideas for products, services, and customer updates.
Read article ↗Ad Spend and Management Fees: What Are You Paying For?
Understand the difference between ad spend, management fees, and platform subscriptions so you can compare marketing proposals with more confidence.
Read article ↗How to Tell Which Marketing Is Bringing You Leads
Connect marketing leads with website actions, phone calls, and customer records. Learn what to track and why an inquiry is different from a sale.
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