Email marketing & social media.
Stay connected.
Email marketing and social content that help West Michigan businesses communicate consistently with customers, without making every post or newsletter another rushed task.
Talk with Nikki ↗Email marketing with
a reason to open and act.
Your business has stories, services, products, and useful information worth sharing. The challenge is turning those everyday details into clear communication while you’re also managing the business.
I help plan and create social content and email campaigns that reflect your brand and support your priorities. We’ll agree on the channels, frequency, and content responsibilities before getting started.
Social content & creative
Posts, graphics, and messaging built around your business, customer questions, seasonal priorities, and timely updates.
Email campaigns
Newsletters, product or service features, and customer updates for your subscribed audience, with clear links and calls to action.
Connected campaign planning
Keep website messaging, social posts, emails, and advertising aligned so each channel supports the same priorities.
A content plan that fits
your actual business.
We’ll identify the information customers need and the content you can realistically supply, such as project photos, product updates, or business news. Then I can help organize those inputs into a practical plan.
You can get help with a focused campaign or ongoing communication. If the goal is paid reach or lead generation, we can discuss advertising separately from organic posting.
Email marketing questions
What can you include in an email campaign?
We can feature a service, introduce a product, share seasonal news, or answer a common customer question. Each message should have one clear priority, relevant images, and a useful next step. Email marketing can connect your audience with a matching website page, so readers can learn more or make an inquiry.
Can you connect email marketing and social media?
Yes. We can plan a shared theme across your website, social posts, and email campaigns. A social post can introduce a topic, an email can explain it, and the website can provide the details. We’ll agree on the channels, frequency, and review process before getting started. Paid promotion is separate from organic content and can be discussed through advertising management.
What information should I supply?
Product details, project photos, business updates, seasonal priorities, and customer questions are useful starting points. I can turn those inputs into a practical content plan. We’ll confirm accuracy and image permissions before publication. Your email audience should consist of people you have permission to contact, with a working unsubscribe option.
How do you measure email marketing results?
We’ll review the action each campaign is intended to support, such as link clicks, website visits, or inquiries where tracking is available. Performance should be interpreted alongside the audience, offer, and landing page. Those observations help us improve future messages and calls to action.
Explore Meta’s Business Help Center for platform guidance, or contact Nikki for practical support.
Your service fee.
Your platform account.
You pay NM Consulting GR for the content, campaign setup, and ongoing support we agree on. You pay Constant Contact or your chosen email platform directly for its subscription, with no markup from me.
Your account stays in your name. Before work begins, you’ll receive a clear scope and price, with platform costs explained separately.
Let’s talk about what
your business needs.
Tell me where you are now and what you want to improve. We’ll identify the right starting point and agree on the scope before work begins.
Start a conversation ↗